D!srupt · Moonshot Factory
From possibility to a credible next move.
Artificial intelligence and emerging technologies are creating no shortage of ideas. The harder challenge is deciding which ideas are worth pursuing.
The Moonshot Opportunity Workshop is a focused executive working session for organizations that want to identify where new technology, new operating models, or new forms of intelligence could create meaningful value.
Leaders are being presented with new tools, new capabilities, and new claims almost daily.
Ideas are emerging across departments. Vendors are making promises. Employees are already experimenting. Boards and executive teams are asking what the organization plans to do next.
But without a disciplined process for evaluating opportunity, organizations risk:
The workshop creates the space and structure needed to make a better decision.
A structured executive process for identifying where meaningful opportunity exists, challenging the strongest ideas, setting priorities, and defining one experiment worth pursuing.
“The objective is not to produce more ideas. The objective is to determine which ideas deserve attention, investment, and action.”
The session begins with the organization itself: its ambitions, pressures, customers, employees, operations, constraints, and future.
Where is the organization experiencing its greatest friction?
What is becoming slower, harder, more expensive, or less effective?
Where is valuable knowledge trapped?
Which decisions are delayed by incomplete information?
Where could the customer or employee experience be fundamentally improved?
What could the organization offer that was not previously possible?
Which assumptions may no longer be valid?
What opportunity feels too ambitious for the normal planning process?
Technology is introduced only where it helps unlock a meaningful possibility.
01
Clarify the strategic pressures, ambitions, constraints, and decisions shaping the organization.
02
Identify the operational, customer, workforce, data, and decision-making challenges that may represent meaningful opportunity.
03
Explore how artificial intelligence, emerging technology, new workflows, new services, or new business models could change what is possible.
04
Test the strongest opportunities against strategic value, feasibility, readiness, differentiation, risk, and learning potential.
05
Determine which opportunities should be pursued now, explored further, monitored, or stopped.
06
Translate the highest-priority opportunity into a practical, testable next move.
The central question
“What is the smallest credible experiment that would help the organization make a better decision?”
At the conclusion of the engagement, the organization receives a concise Moonshot Opportunity Brief designed to support real executive decision-making.
A clear summary of the strategic context
The most significant areas of friction and unrealized potential
A prioritized portfolio of opportunities
A recommendation on where to focus first
A one-page charter for the recommended experiment
Immediate next steps for the following 30 days
A closer look
A one-page instrument that translates the priority opportunity into something an organization can actually run.
Know AI or emerging technology may matter but are unsure where to begin
Have generated ideas but have not established priorities
Want to move beyond generic use cases and incremental efficiency
Are considering new products, services, experiences, or operating models
Need an outside perspective before making a significant investment
Want to test an opportunity without committing to a large transformation
Suspect an important opportunity exists but have not yet articulated it
The workshop can be tailored for executive teams, boards, business units, municipalities, universities, nonprofits, and ecosystem partners.
D!srupt works at the intersection of strategic inquiry, emerging technology, organizational design, and experimentation.
We do not begin with a platform, product, or vendor solution. We begin with the questions that matter.
What is changing?
What is no longer working?
What might now be possible?
What deserves to be tested?
Our role is to help leadership teams see beyond the immediate technology conversation, challenge assumptions, identify opportunities others may miss, and determine what should happen next.
Three ways to engage D!srupt, shaped by the complexity of the decision in front of you.
Best forA leadership team that needs clarity around a specific challenge, opportunity, or strategic question.
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Most Selected
Best forAn organization facing multiple opportunities, competing priorities, or a more complex strategic decision.
Includes
Best forAn organization that wants support moving from opportunity identification into experiment design and initial activation.
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Every engagement begins with a conversation. Selecting one below opens a short inquiry so we can determine whether it's the right fit.
The future rarely arrives as a fully formed plan.
The Moonshot Opportunity Workshop helps leadership teams identify what matters, challenge what they assume, and determine what deserves to happen next.
See the opportunity. Challenge the assumption. Design the experiment.
